I’m not done with covering the Covid-19 mainstream media bullshit campaign. As I previously argued, it’s a giant hoax. Covid-19 is a PsyOps operation that has been fueled by political correctness. There is another aspect of it that keeps it in the media: clickbait journalism.
If you have grown up in a time before the Internet had fully penetrated society, you may have a dim recollection that mainstream media once attempted to inform you. True, the Overton window was an issue back then as it is today, but I can vividly remember reading debate articles in large newspapers where you had, for instance, an industry expert on one side with his opinion on some issue, and on the other a journalist or academic or some other useless eater with an opposing opinion on the same issue. Today, the Overton window has shrunk a lot. If you’re not completely on-board with the mainstream agenda, your voice won’t get heard, which is precisely why alternative media are an existential threat to the mainstream. They have lost control of the narrative and are now desperately trying to regain it, which is the reason behind the massive censorship campaigns that are waged online on Google, YouTube, Twitter, Facebook, Reddit, and other sites.
The Internet has turned into some kind of perversion in which seeming popularity is the most important metric. This is why we have click-bait. A site needs to get your clicks because it increases the number of ads they show, which in turn increases their revenues. Consequently, headlines are getting more and more alarmist because, apparently, nothing drives readership numbers as outrage porn does. Once the realm of scammy online marketers, clickbait headlines have become a mainstay of the mainstream. No longer is the purpose to inform you. It’s only about click-driven advertising revenue, whereas in earlier times when audience engagement couldn’t be measured, newspapers didn’t need to aim for maximum outrage as advertisers were happy to pay them based on vaguely defined metrics like “reach”.
Covid-19 is an excellent headline because it feeds into fears on both an individual level as well as a societal one. On top, it feeds a greed-based narrative. Those are all very powerful emotions. First Joe is concerned that he may be next in line for the Grim Reaper, then he learns that his country is shutting down non-essential businesses, and later he gets excited because there is “blood in the street” and he may be able to make a killing in the stock market if he buys at the bottom, or get some other assets cheaply.
From an economic perspective, it unfortunately makes more sense to feed the outrage machine than report soberly on contemporary issues. After all, a headline like “1000 new dead in Italy; Country locked down” generates many more clicks than “Flu in Europe milder than last year’s” or — hard to imagine! — not reporting on this at all because it’s a stupid mass hysteria that has nothing to do with reality. Nobody would write a news article with the headline “People die”.
The saddest part of all of this is that the merchants of fear will also benefit from the chaos they create. Right now, we are busy crippling our economies because a minuscule fraction of old people are dying from a flu-like disease. The ramifications are enormous already, with this being another big economic crash. If you’re the billionaire owner of a mainstream newspaper, however, your job is secure. You’ll maximize click revenue by playing your part in driving the economy right into the ground. This kind of thinking is also promoted by the short-sightedness of modern management, which thinks in three-months intervals and commonly ignores long-term effects.
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